Keystone
Fitness & Performance

Turn workouts into membership growth

From boutique studios to performance gyms, we drive discovery, fill classes, and retain members with branded, automated journeys.

Fitness studio with class in session

The challenges fitness brands face

Competition is high and attention is short — your experience has to sell itself.

  • Consistent sign-ups

    Keeping the top of funnel full beyond New Year bumps.

  • Class utilization

    Filling underused time slots and programs.

  • Churn

    Retaining members after the initial motivation dips.

  • Content engine

    Quality, on-brand content without burning staff time.

  • Multi-location complexity

    Keeping schedules and promos in sync.

  • Community building

    Turning members into evangelists.


How it Works

How we help fitness brands grow

Acquisition, activation, and retention — all connected.

  • Get found

    SEO, paid, and local content that drives trials and calls.

  • Look world-class

    Premium site and social that reflect your coaching and vibe.

  • Stay booked

    Smart follow-up and reminders to fill classes and PT slots.

  • Keep members coming back

    Lifecycle messaging and upsells that reduce churn.

Customer Journey Background

From busy to thriving

Predictable growth without hiring a bigger team.

New members
+130%
Average rating
4.9 ★
Churn
-35%

We look and operate like a national brand now — Keystone fills our schedule and keeps people coming back.
James Brown

James Brown

Owner, Elite Fitness Studio
Fitness studio