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SEO fundamentals for local businesses
Master the basics of local SEO to help customers find your business when they search online.
- Written by
- Marcus Rodriguez
- Published on
- 17 Jan 2025
Introduction
Local SEO is the foundation of digital marketing for any business that serves customers in a specific geographic area. Whether you're a restaurant, salon, or service provider, appearing in local search results can make or break your business.
Understanding Local SEO
Local SEO differs from traditional SEO in that it focuses on optimizing your business for location-based searches. When someone searches for 'restaurants near me' or 'hair salon downtown,' search engines use local signals to determine which businesses to show.
- Google My Business optimization
- Local keyword research and targeting
- NAP (Name, Address, Phone) consistency
- Local backlink building
- Online review management
- Local content creation
Getting Started with Local SEO
The first step in local SEO is claiming and optimizing your Google My Business profile. This is your digital storefront and often the first thing potential customers see when searching for your services.
Local SEO isn't just about ranking higher—it's about being found by the right customers at the right time in their buying journey.
Marcus Rodriguez
SEO Specialist, KeystoneConclusion
Local SEO is an ongoing process that requires consistent effort, but the results can be transformative for your business. Start with the basics and gradually build your local presence.
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