Design8 min read
UX review presentations
How do you create compelling presentations that wow your colleagues and impress your managers?
Email Marketing8 min read
Email marketing automation for small businesses
Set up automated email campaigns that nurture leads and keep customers engaged without constant manual work.
- Written by
- Jessica Liu
- Published on
- 16 Jan 2025
Introduction
Email marketing automation allows small businesses to maintain consistent communication with customers without the time investment of manual email management. By setting up automated sequences, you can nurture leads, onboard new customers, and maintain engagement.
Essential Email Automation Sequences
The most effective email automation sequences are triggered by specific customer actions or milestones. Here are the essential sequences every small business should implement:
- Welcome series for new subscribers
- Abandoned cart recovery for e-commerce
- Post-purchase follow-up sequences
- Re-engagement campaigns for inactive subscribers
- Birthday and anniversary emails
- Seasonal promotional campaigns
Setting Up Your First Automation
Start simple with a welcome series for new email subscribers. This sequence introduces your brand, sets expectations, and begins building a relationship with new contacts.
Automation doesn't replace personal touch—it amplifies it. The best automated emails feel personal and relevant to each recipient.
Jessica Liu
Email Marketing Specialist, KeystoneConclusion
Email automation is a powerful tool that can help small businesses compete with larger companies by providing consistent, personalized communication at scale.
Latest
From the blog
The latest industry news, interviews, technologies, and resources.
Design8 min readMigrating to Linear 101Linear helps streamline software projects, sprints, tasks, and bug tracking. Here's how to get started.
